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Sometimes Innovation Precedes the Need: A Take on the New gTLDs
As many of you know, Brad White the Director of Global Media Affairs for ICANN (Internet Corporation for Assigned Names and Numbers) flew out last week to help spread awareness around the new gTLD...
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ICANN Reveals the New gTLDs
Call it what you want, a giant boondoggle or the greatest thing to happen to commerce since money, but the Internet Corporation for Assigned Names and Numbers (ICANN) has revealed the applications for...
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The gTLD Land Grab Controversy: Google, Amazon, and the GAC Part II
Here is Part I of Tiffany's series on the gTLD Land Grab Controversy. Just one of the reasons Amazon and Google are garnering so much attention as new gTLDs (nTLDs) make their way through ICANN's...
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An Overview of ICANN’s Strawman Solution, and Why its Causing a Kerfuffle
There should be more complications in the new gTLD process. Said no one, ever. But concerns about brand protection have started a new debate in the ICANN community concerning the "Strawman Solution," a...
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The Business Case for Your Own Top-Level Domain Name
Columbia Business School’s Center on Global Brand Leadership brought us a free webinar: “Who Should Invest in a dotBRAND?” Now here’s the deal: Beginning on January 12, 2012, you can apply for any kind...
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